Malvern Car Hire Privacy Policy

Data We Gather

We gather and manage various types of personal information, including:

2. Our Use of Information

We utilize your personal information for these key purposes:

• Service Provision and Contract Execution:
  • We handle your vehicle rental bookings and agreements with care. We verify your identity to confirm you meet our rental criteria. Our team coordinates the vehicle collection and return procedures efficiently. We also process payments, manage deposits, and address any applicable charges related to your rental.
• Client Interaction (Legitimate Interest/Contract Fulfillment):
  • Delivering booking confirmations, updates, and essential rental details. Addressing your questions and offering customer assistance. Informing you about any changes to our services or policies.
• Marketing Preferences and Consent Management:
  • We will send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out whenever you choose.
• Service Enhancement Through Legitimate Interests:
  • Assessing website performance to refine user experience and operational efficiency. Conducting research to upgrade our vehicle fleet and service offerings.
• Regulatory Adherence (Legal Requirement):
  • Meeting legal, regulatory, and tax obligations in Malvern. Safeguarding against fraud and maintaining secure services. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Sharing Your Information

• Local Partnerships: We collaborate with third-party companies, including payment processors, IT support, and maintenance services, to facilitate our operations. These partners are contractually required to safeguard your data.

We do not share your personal information with third parties for marketing.

Data Protection Measures

We employ a range of technical and organizational safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures encompass encryption, access controls, secure servers, and ongoing security assessments. Despite these precautions, it is important to acknowledge that no method of internet transmission or electronic storage is entirely secure.

Data Retention Policy

We keep your personal information only for the time needed to achieve the reasons it was collected, such as complying with legal, accounting, or reporting obligations. The duration for which we retain this information depends on the nature of the data and how it is processed within our operations.

Your Rights in Malvern

Your rights under UK data protection law include:

• Access to Your Information: Obtain a copy of your personal information on file.

For inquiries regarding your rights, please reach out to us below.

Cookies and Tracking Policies

Our website utilizes cookies and similar technologies to improve your experience, monitor site traffic, and customize content. You can adjust your cookie preferences in your browser settings at any time. This allows you to control the information collected and how it is used on your visits.

Policy Changes

This Privacy Policy may be revised from time to time to align with our practices or legal obligations. Any updates will be displayed on this page, accompanied by a new "Last Updated" date. We recommend checking this policy periodically to stay informed about our privacy practices.

Contact Information

For inquiries regarding our Privacy Policy or data practices, please reach out to us.